US eCommerce Rescue & CRO Recovery
A US DTC brand had unstable checkout, slow PDP pages, and weak funnel visibility. We stabilized the stack and implemented conversion-focused fixes in 4 weeks.
Challenge
The store had unreliable Stripe callbacks, inconsistent discount logic, and high cart drop-off. Marketing was spending on paid traffic without trustworthy funnel data. The team needed fast stabilization plus immediate revenue impact.
Solution
We delivered a rescue + optimization sprint:
Rebuilt checkout error handling + webhook reliability.
Optimized product and cart rendering for Core Web Vitals.
Fixed promo-code logic and edge-case cart failures.
Implemented clean event tracking for funnel accuracy.
Added CRO test plan and rapid UX improvements.
Results
41% increase in conversion rate
29% increase in average order value
57% faster checkout flow completion
36% reduction in cart abandonment
Results Summary
41% increase in conversion rate
29% increase in average order value
57% faster checkout flow completion
36% reduction in cart abandonment
Outcomes shown reflect improvements after stabilization and CRO changes. Results vary based on traffic sources and product catalog.
Checkout issues were killing revenue. The rescue sprint fixed reliability and performance quickly, and we finally had clean funnel data to scale ads.
Growth Manager — DTC eCommerce, US Brand
Note: details anonymized to respect client confidentiality.Engagement Snapshot
Client: US DTC eCommerce Brand
Timeline: 4 weeks
Scope: Checkout rescue + CRO optimization
Model: Rescue sprint